"Personalized" gets used loosely enough online that it's fair to be skeptical of it. Here's specifically what happens when you order the Custom Plan, and just as importantly, what it isn't.
What's actually included
- A form after checkout where you enter budget, schedule, allergies, cuisines you actually like, and any special request.
- A plan built from those answers, by a person, not generated automatically. That's why it takes time rather than arriving instantly.
- Pricing based on your local grocery costs, not a flat national average.
- An option to add a personal message page, or a name written into the plan, if you're ordering it as a gift for someone else.
- Delivery in 2–3 days to the email used at checkout, through Gumroad.
What it doesn't include
- It isn't instant. If you need dinner sorted tonight, the Starter Bundle is the one that's ready immediately; the Custom Plan is worth the wait, not a same-day fix.
- It isn't a nutritionist or medical advice. Allergies and preferences are respected in what's planned, but it isn't a substitute for guidance from a doctor or dietitian if you have a diagnosed condition.
- It isn't infinitely revisable. It's built once around the details you give at checkout, so the more specific and complete your form answers are, the better the result, there's no back-and-forth editing process built in.
- It isn't a subscription. It's a single plan, not an ongoing weekly delivery.
Who this is actually built for
It fits best if you have a real constraint that a generic cookbook can't account for, a specific allergy, an unusual budget, a very particular schedule, or if you're buying it for someone else and want it to feel like it was made for them specifically, not picked off a shelf.
If you're still not sure
If your situation is fairly ordinary, a normal budget, no major allergies, cooking for yourself, the Starter Bundle likely covers what you need at a third of the price. The Custom Plan earns its cost when there's something specific about your situation a general set of recipes can't solve.
See it next to the Starter Bundle
Full price, delivery time and what's included for both options, side by side.
Compare the two plans →Quick questions
What's actually included in the Custom Plan?
A form after checkout for your budget, schedule, allergies and cuisines, a plan hand-built by a person around those answers, pricing based on your local grocery costs, and delivery in 2-3 days through Gumroad.
Is the Custom Plan instant like the Starter Bundle?
No, if you need dinner sorted tonight the Starter Bundle is ready immediately; the Custom Plan takes 2-3 days since a real person builds it around your answers.
Does the Custom Plan replace medical or nutrition advice?
No, allergies and preferences are respected in what's planned, but it isn't a substitute for guidance from a doctor or dietitian if you have a diagnosed condition.
Who is the Custom Plan actually built for?
Someone with a real constraint a generic cookbook can't account for, like a specific allergy, an unusual budget, a very particular schedule, or someone buying it as a gift for a specific person.